IE University uses Facebook to promote education
The game is to correctly answer the maximum number of questions to get the highest score, and so enter a ranking of the “wisest.”
IE University has created an application for Facebook called “Trivia Challenge” which allows network users to measure their knowledge of Biology, Architecture, Communication, Law, Art History, Psychology and Tourism. The goal is for young audiences, accustomed to the use of new technologies and the use of the Internet, in a playful approach to the disciplines of knowledge that are held on the campus of IE University.
The implementation is challenging: it is a trivial structured in four levels, each of them equivalent to one year of college, and each level consists of eight questions related to the degrees offered at IE University. The game is to correctly answer the maximum number of questions to get the highest score, and so enter a ranking of the “wiser.”
IE University is committed to the new environment created by social networks and application of technologies to the educational landscape. In this sense, the academic institution considers to be an essential tool to connect with students and thus have profiles on YouTube, Tuenti, Facebook, Myspace and Flickr, among others. It is recalled that IE University recently launched a “site” mobile, allowing hundreds of thousands of users access and interact through the portal http://ie.yoc.com, where they find information about the University, their bachelors, their networks social and strategic game.
